Schwabbelmonster on your lap.

With the animated show "Monsters vs.. Aliens" and the horror shocker "My Bloody Valentine 3D" which is often seen dead 3D digital technology comeback. Cinemas equipping themselves with more expensive hardware for the boom, it could be the future of the trends in home DVD players are.

 

Zurückzuckende body thrown face and hands: Over the next few months will be the cinema audience reinforces their natural defense reflexes train seen. Responsible for this are being especially two movies, with the appearance of three-dimensional art work and the audience through the screen from almost catapulted to bones and parts of the building in the press seats.

Photo: AP
Video: JKR

Already this week starts the animated sci-fi adventure "Monsters vs.. Aliens", for which a Blondinchen in Fifties-style years after a meteorite impact on the five floors high and is growing fury in San Francisco along with a troupe Schwabbelmonster and cockroaches mutations against alien aggressors compete. By applying the latest digital 3D technology, quoted in this pretty B-movie homage collateral such as the Golden Gate Bridge crumbling and shaky skyscraper that the audience Reißseile formally and concrete blocks around the ears to fly.

Minimalistic are the makers of the horror film "My Bloody Valentine 3D", which in May in the German cinema comes with the digital copy to stereo. In this variation of the traditional slasher-theme a masked miner decimated the population of a mining town. The lonely star of the film is here, so to speak, the pickaxe. Again and again she goes down on the viewer, sometimes the eyes or intestines hanging off. The shocker of this country with a rating over 18 years running and where it is for the genre rather uncharacteristically explicit sex scenes, has been following the U.S. launch of over 50 million U.S. dollars a multiple of its production again recorded.

"We are facing a revolution of cinema"

Hard to say whether entertainment mogul Jeffrey Katzenberg on films like "My Bloody Valentine" alludes when new glorious times for Hollywood raves. In any case, the DreamWorks animation chief and "Monsters vs.. Aliens" Producer of the major promoters of the new 3D technology. "We are facing a revolution of cinema, as they are since the introduction of color film no longer has," he says the past two years with him every opportunity. At least for the light industry in the U.S. seems quite Katzenberg to keep: There has to be ambitious animation to start last weekend nearly 60 million U.S. dollars recorded. Previously ran in America have the 3D versions of the computer-shows how Federviehspäßchen "Heaven and chicken" or the butcher plate "The Legend of Beowulf" very much more successful than their two-dimensional counterparts.

VIDEOS ON FILM

Photo: Paramount
Video: Paramount

"Monsters vs.. Aliens"
Trailer and Film Clips

Film excerpt: "Here comes the bride"
Film clip: "Total overvalued"
Film clip: "Wind on the sensors'

With the success of "Monsters vs.. Aliens" and "My Bloody Valentine 3D" is now certainly clear that the revitalization of the old digital technology, especially in two very contrasting audience segments will be driven: family fun and adult entertainment.

Train and play you have been the two dominant forces, with the proliferation of 3D works in its early days was fired. As with the advent of television in the fifties, is always less visitors in the U.S. cinemas lost, ensured the stereoscopic photography for new attractions: 3D-effects made it possible to 1954, that the uncanny gill man in Jack Arnold's horror adventure, "The horror of the Amazon "from the screen seemed to grow on or in the same year, the murderer in Alfred Hitchcock's" Call For Murder "threatening the public could approach.

But after the first novelty effect had worn off and the then still very much expensive, analog 3D projection technology on a broad level is no longer expected, the three-dimensional thrill in the niche association: In the cinema of fear and in the cinema of voyeurism, he celebrated a shadowy existence - albeit a very lucrative.

Niche existence in the horror genre and porn

For horror productions, such as the early psychedelic cult film "The devilish mask" of 1961 provided the technology is still just as wonderful opportunities for hardcore porn Digest of "The Starlets," in which the viewing audience Penisse entgegenragten erect 1976. Quite simply clever players combined horror and porn, just like Andy Warhol 1973 for his "Frankenstein" variation. In this way, with the cumbersome 3D apparatus is still money to be made.

As a 1982 "And again, Friday the 13th" 3D started, brought the then already slightly better stereoscopic technology to the third part of the horror saga even twice as many viewers as the 2D-predecessors. For the most successful 3D-production of all time (counting the money), however, became "The Stewardess", a Softporno of 1969. 27 million U.S. dollars to play this epic, which in academic circles today, "the 'Titanic' Tits of the films is called - in allusion to James Cameron's blockbuster superlative.

Incidentally, Cameron comes to the job now, the new 3D technology to new narrative harriers to lead. Especially, he prepared for an estimated record budget of 200 million U.S. dollars, the sci-fi epic "Avatar" before the end of 2009 starts. It will be filmed in New Zealand and is about the colonization of another planet; colonialism is the subject of rumor provide an important subtext.

A sign that the niche Trash 3D long again for the upscale mainstream good - and finally even to the high culture. Even the venerable art Cannes Film Festival continues this year on the third dimension and is supported by computer generated 3D spectacle "Up!" Pixar out of the house opened. Like the competing studio DreamWorks send at Pixar also a whole series of stereoscopic family movies at the start, as the sequels to "Toy Story" or "Cars."

The fact that the digital 3D theatrical release in the U.S. to work, last year have been successful concert films like "U2 3D" and "Hannah Montana / Miley Cyrus: Best of Both Worlds Tour" shown there with a low copy number of a large audience reached. Whether future productions now in competing formats Tru3D, Real D or Dolby 3D Digital Cinema filmed, is just really not bothered, they are all digital on the screen - and thus the notorious double projections analog superfluous, previously easily blurred images and headache led.

Tense waiting for the nude movie industry

The optimal 3D enjoyment is in Germany, however, not to have, "Monsters vs.. Aliens" and "My Bloody Valentine 3D" in some cities only in the "flat" version will be shown. The success of this pioneering three-dimensional then decide how many cinemas will be upgraded in this country. The digital equipment for a single room will cost at least 50,000 euros. The acquisition, which could be useful. But it creates an exclusive viewing to the shrinkage of box-office audience through the Internet and DVD piracy trade could absorb. As at the medial break point in the fifties, when the mass medium of television, is 3D even today particularly a form of barter.

However, in threatening the successful upgrade of the 3D cinemas though again the new threat of home entertainment front. Ironically, the industry, the history of stereoscopic film with such good faith has pushed, could be responsible for that one soon also at home can enjoy DVDs in three dimensions, because the porn industry, according to his own sentiment, thanks to the free culture on the Internet on the crisis and examines for new revenue opportunities.

Earlier today, the indestructible "Hustler" publisher Larry Flynt, therefore, by the U.S. president after car model farmer a subsidy package of five billion dollars for his business once more. A little less PR colleagues Flynt, however, have been working diligently with hardware and software manufacturers to pay incentives to new cheerful porn consumers. Very likely that they will soon 3D technology for home use will be developed.

It would not be the first time that naked film producers the technical developments in this area are determined. From VHS-Video to BluRay disc, it was always the porn industry, the crucial Zünglein was at the scales. Disadvantage for the major Hollywood Studios: If the DVD-dimensional technique widely prevails, may again remain expensive retrofitted cinemas empty.

But apart from that is the 3D feature film, after initial enthusiasm for the exciting storms enhanced image perception anyway just really enforce it, if you have for the new space, a new narrative finds depth. So nice to "Monsters vs.. Aliens" old monster movies and cited as imaginative in "My Bloody Valentine" the pickaxe is brought to use: In the long term, the eternal drama entgegengestreckter and shouted towards objects and limbs rather monotonous.

To say anti-pornographic manner: 3D art is only survive if they are exempted from the phallic dictation.